
1.
McDonald's -
GOL: Pesky kids firing balls at office girls through open
windows, grandads ball-juggling on mobility scooters, elegant ladies doing
keepy-uppies in heels and cool cats shooting balls off bridges into cement
mixers - what's not to like in it?
2.
Adidas - The
Dream: A restless Lionel Messi has dreams - and nightmares -
about the World Cup, before proving that he really is so good he can score
goals in his sleep.
3.
Puma -
StartBelieving: Fabregas, Aguero, Balotelli and co get ready to
rumble. They believe - do you?
4.
Nike -
Winner Stays On: Every youngster pretends to be their
hero in the playground - in this ad the dream comes to life, as
Ronaldo, Rooney, Neymar, Ibrahimovic, the Incredible Hulk and a postie called
Iniesto get down with the kids to show off their skills.
5.
Pepsi -
#FutbolNow: Cool kid creates a beat from opening a
can, smashing a ball into a fence, the rattle and swooshes of a graffiti
can and the clinking of drinks bottles. He then hangs out with Messi,
Aguero, David Luiz and Jack Wilshere, before leading a mass singalong of David
Bowie's Heroes - we've all been there.
6.
Emirates -
All-time Greats: Pele and Ronaldo walk onto a plane (no it's
not the start of a joke). Both have their noses put out of joint when one is
favoured over the other but luckily the two legends see the funny side.
7.
ESPN - Ian Darke: The man
behind the mic warms up for the World Cup by commentating on a blind
date restaurant mismatch that's akin to Brazil v the Faroe Islands.
8.
Powerade -
Power in Every Game: This powerful ad tells us whether you're
Andres Iniesta, a group of kids on a dusty, makeshift pitch, or a
disabled footballer overcoming all odds, the end goal is the same for
everyone.
9.
ESPN - Time
Zone: Whether you’re in (deep breath) Rio, Kumasi, Valencia,
Moscow, Tehran, Osaka, Seattle, Guadalajara, or halfway up the Andes this
summer, every four years the world has one time zone.
10.
Sony - One
Stadium: Again, no big names in this one, but lots of
people dancing and even a cushion fight in this 'stadium without borders'.
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